| Street marketing can be a cost-effective | | | | today. "we were going to run one class every six |
| alternative to conventional television, print, and | | | | weeks," he says, "but now we have one class |
| direct-mail advertising-especially if there's a good | | | | every two weeks." |
| reason for people to read the flyer. | | | | I have been using these ideas in my own business |
| Boston's Kung-Fu Tai Chi Club relies on flyers to | | | | and much to my surprise although these Ideas |
| publicize it's women's self-defense class. "Rather | | | | were published in 1997 they still hold strong to this |
| than be on page 20 of some little newspaper | | | | day. These ideas I have found are relevant to the |
| section, where people might not see us, we're on | | | | current standards of our fast paced world of |
| the street, actively promoting," says co-owner | | | | competitive advertisement and can be useful not |
| Yao Li. | | | | only to small businesses like mine but I believe |
| The small ads he used to place in local papers and | | | | even strong big business can enjoy the fruits of |
| magazines, at a cost of $150 to $200 a week, | | | | these words. |
| produced a 2% to 5% response at best. So, Li | | | | What a simple and money saving way to |
| tried a grassroots approach. Students of the | | | | advertise. I guess if your willing to send people |
| Kung-Fu Tai Chi Club spend two hours distributing | | | | out their to pass out the flyers you'll agree with |
| 500 flyers in exchange for a free session. Li | | | | me. If not then perhaps your too proud to get |
| credits the flyers with 90% of his class enrollment | | | | out their and meet and greet. |