| My wife and I recently took our girls to the | | | | If you're not currently 100% thrilled with the |
| Whale's Tale water park up in the While Mountain | | | | results you're getting from your martial arts |
| region of the "Live Free or Die State." It's about a | | | | school you might want to start doing some new, |
| 40 minute drive north from where we live in the | | | | fun and different things to bring in students. |
| Lakes Region. | | | | Couple ideas for you... |
| Julia is five (a big five). - She's about 47 inches | | | | Special Event Attendance Fading? There are |
| (just tall enough to slide on the big slides). Rissa is | | | | funny and odd holidays that tie in perfectly to |
| four ( a normal size four) so there are few slides | | | | special events. When you use these the right way |
| she can't go on. | | | | students find it hard to resist showing up |
| Jamie and I wanted the girls to push their limits | | | | Having trouble getting in to local schools and |
| and expand their comfort zones. We all had a | | | | organizations? A different approach that makes |
| blast because Rissa went on every slide she was | | | | you almost irresistible and not "commercial" will |
| allowed to by the rules. Julia went on every side in | | | | work wonders. |
| the place except one with a drop into about 8 | | | | Ever see some local business on TV (or worse, |
| feet of water. (No big deal, we'll do that one next | | | | your competitor) and know it should be you too? |
| year). | | | | Just give the media a fun segment idea and they'll |
| Get Sliding | | | | be more likely to book you. |
| Once the girls got over their initial hesitation and | | | | Print Marketing not paying off? A few shifts of |
| got some "small successes" under their belts | | | | wording, offers and principles to stand out can |
| there was really no stopping them. The | | | | really boost your response. |
| momentum just kept on going. Julia didn't even | | | | Website just sitting there? Adding compelling |
| want to stop for lunch or a snack. | | | | opt-in offers and "bribes" to visitors to take the |
| Marketing your school to make it more | | | | next step will cure a website that's not producing. |
| successful, bring in more students and keep more | | | | The fact is once you start sliding in the direction |
| of your current ones is the same way. Once you | | | | of adding a few more things to your martial arts |
| "get sliding" and start doing more your martial arts | | | | schools marketing, and more importantly, |
| business growns. | | | | improving what you're already doing, your school |
| It's no fun just sliding on the kiddie slides. | | | | will grow faster and you'll have fun in the process. |