| The placebo effect strikes again. A new study | | | | This question is going to become very relevant in |
| shows the power of believing that your everyday | | | | a few short years. Genotyping studies, which I |
| routines can help your health. | | | | have discussed in the past, will soon allow people |
| Copyright (c) 2007 The Brain Code LLC | | | | to get all their genes analyzed and determine |
| If you have a career that requires some physical | | | | what diseases they are at risk for so that they |
| labor, realize that you are getting some exercise | | | | can take measure to minimize the chances of |
| and feel good about that. A new study shows | | | | developing them. |
| that understanding the exercise benefits of your | | | | In fact, just this week, such a genotyping study |
| daily routine makes them even better. | | | | identified four new genes that put women at |
| Housework is Exercise | | | | increased risk for breast cancer. These types of |
| Researchers did a little experiment with some | | | | studies are growing at an accelerated pace with |
| hotel housekeepers. They told some | | | | the advent of recent technologies. |
| housekeepers about the exercise benefits of their | | | | Some people will look at increased odds of |
| job and gave them specific examples. After all, | | | | developing a disease very stressfully, and with the |
| changing sheets, vacuuming, cleaning floors, etc. | | | | negative placebo effect, actually increase their |
| can be quite a workout. A second group of hotel | | | | chances of getting sick. Others will interpret the |
| housekeepers were not informed about their | | | | information as gaining control and use the positive |
| professions physical activity benefits. | | | | placebo effect to increase their odds of health. |
| After about 10 weeks, the researchers evaluated | | | | We must understand that our attitudes have a |
| the physical health of the study participants. | | | | big impact on our outcomes. I'm talking about |
| Those that were informed about exercise | | | | health and the placebo effect in this context but |
| benefits had small but real improvements in body | | | | you can apply that truth to many areas of your |
| weight, BMI and blood pressure. This is different | | | | life. |
| spin on the placebo effect — believing that | | | | Focus on the Positive |
| something his helping actually makes it help more. | | | | The take away point is to focus on your health |
| The Power of the Placebo Effect | | | | successes and the good you are doing. Focus on |
| Many studies before have demonstrated the | | | | how much you do eat and sleep well and get |
| power, positive and negative, of the placebo | | | | some good physical activity and use the placebo |
| effect. For example, subjects exposed to fake | | | | effect to your advantage. Try to minimize the |
| poison ivy develop real rashes (negative effect) | | | | small setbacks but don't stress about them too |
| and subjects given fake knee surgeries report | | | | much and allow the negative placebo effect work |
| improvements in pain and have less swelling | | | | against you. |
| (positive effect). Data suggests that somewhere | | | | The other important point is to find health habits |
| between 60-90% of all drug therapies rely, at | | | | that you enjoy so that you can boost the |
| least partly, on the placebo effect. | | | | positive effects even more. Don't try and stick to |
| I know that some of you are thinking, Why | | | | a health routine that you dislike. Enroll in a Yoga or |
| not just believe that watching TV while eating | | | | Tai Chi Class if you can't stand the typical gym |
| cheeseburgers and chocolate shakes are good for | | | | style work out. Experiment with different foods |
| your health?' Well, lying to yourself is not the point | | | | until you find some healthy choices you enjoy. |
| but if you can truly convince yourself of that, | | | | Don't force yourself to eat broccoli if you really |
| maybe you'll minimize the damage. | | | | don't like it. |
| It all boils down to the power of your own beliefs | | | | The more you work on finding an enjoyable |
| to control your biology. Are you a glass half | | | | healthy lifestyle the more positive emotions you |
| empty' or a glass half full' person? | | | | create around that lifestyle and the better the |
| Reacting to Information | | | | benefit. |