| Actually there are two things NEVER to put on | | | | up a conversation. |
| your home page. | | | | The second thing Never to put on your martial |
| The home page of your martial arts school | | | | arts website home page is something that says... |
| business marketing website is simply there to do | | | | "Get our newsletter and updates." |
| two things and two things only... | | | | Here's a news flash... No one wants your |
| 1- get the visitor to keep on going to get more | | | | newsletter and updates. Don't get me wrong |
| info on the program they want - Adults - kids, | | | | when you do email right they will like it. But off |
| etc. | | | | the bat they don't want your newsletter. |
| And 2--- | | | | Yes-- some people will say... |
| Make a "soft" offer. | | | | "But - I get people registering for it a couple of |
| Soft offers gather contact info from the | | | | times a week." to that I say... |
| prospect in exchange for valuable information | | | | "Wow, just imagine if you did this correctly and |
| about martial arts. | | | | actually replaced the newsletter and trial lesson |
| One thing never to put on your home page is a | | | | thing with what is actually proven to get more |
| name, email and phone number box (known as a | | | | prospective students into the funnel?" You might |
| webform) that simply mentions your | | | | be busier than Bill "Superfoot" Wallace's left leg. |
| super-wiz-bang trial program. | | | | Because here's what happens - |
| Why? | | | | When you have these two "never do's" on your |
| Because they just got there! | | | | home page most of your prospects get |
| 90% of them are not ready for to commit to | | | | distracted and click off because they don't want |
| something even if it is just an intro lesson. | | | | your newsletter and are not ready to try you. So |
| That'd be like walking up to a nice lady if you | | | | they go to your competitor's site. So be sure you |
| were single and right away asking her for a first | | | | not doing these things on your martial arts |
| date. Maybe you'd get lucky once in a while. But | | | | business home page. |
| you'd have many more dates if you first strike | | | | |